A pack of pasta went up by 30 cents. The biggest fortunes, by a few billion.

Guess who gets taxed first?

This t-shirt is for everyone counting every euro at the supermarket while others count their yachts. A simple, funny, common-sense demand: let the contribution come from the top, not from kitchen cupboards.

Wear it at a protest, in the lecture hall, or at family dinner when your uncle starts talking about “handouts”.

Your purchase funds a cause.

For every t-shirt sold, Rouge Vif donates €2 to an organisation working on the ground. This month: Secours populaire français, a French charity fighting poverty. Every donation is published with its receipt on our Donations page.

Made to order.

Your t-shirt is made when you order it: zero stock, zero unsold items thrown away. Regular cotton fabric.

Every item is made to order, then shipped with a tracking number. Shipping calculated at checkout.

You have 14 days after delivery to change your mind, except for personalised items (banners). Return policy.